Skin packaging is a food packaging technique that involves the use of a plastic or cardboard support and a shrink-wrap film that adheres perfectly to the product like a second skin. This technology preserves the freshness and organoleptic properties of food products, as well as improves the appearance of the packaging.
Skin packaging is the evolution of traditional vacuum packaging and it is being used more and more thanks to the numerous advantages it offers.
The skin packaging boom: market predictions and global trends
Consumers are increasingly looking for products with attractive and transparent packaging, which allows them to see the product before buying it. Skin packaging meets both these needs.
This type of packaging is most widely used in the food industry. This is because its qualities make it the perfect packaging for fresh food products like meat, fish, cheese and vegetables.
The global skin packaging market is experiencing rapid growth. According to Grand View Research, this sector could reach 25.6 million dollars by 2028, with a compound annual growth rate (CAGR) of 6.2%.
The growth of market demand has been driven by various factors, including:
- The increase in demand and consumption of fresh foods;
- Consumers’ growing awareness of the benefits of safe and sustainable food packaging;
- Technological innovation, which has made skin packaging more accessible and affordable for the food industry.
The skin packaging revolution: growth analysis and driving factors
Skin packaging is revolutionizing the food packaging industry. It offers a series of advantages compared to traditional packaging techniques, including:
- Better product preservation: skin packaging limits contact between the product and oxygen, extending the shelf life of food products;
- Better aesthetic appeal: companies can use skin packaging to create more attractive packaging for consumers;
- Improved food safety: skin packaging creates a protective barrier against microorganisms, helping to improve food preservation.
The drivers of the growth of skin packaging include:
- The increase in demand for fresh and convenient food: consumers are increasingly looking for fresh and convenient foods that can be stored for a long time without losing their nutritional properties;
- Growing consumer awareness: consumers are becoming more and more sensitive to food safety and sustainability issues;
- Technological innovation: this has made skin packaging more and more accessible and affordable.
Economic impact and innovations in packaging
Skin packaging is revolutionizing the packaging sector and packaging manufacturers are investing more and more in new technologies and materials that can improve the performance and sustainability of skin packaging. Some of the latest innovations in the skin packaging sector include:
- The use of recyclable and sustainable materials: packaging manufacturers are increasingly adopting recyclable and sustainable materials, like paper and bioplastics, to reduce their environmental impact;
- The use of advanced printing and decorative techniques: packaging manufacturers are increasingly using advanced printing and decorative techniques to create more customized and attractive packaging;
- The use of traceability technologies: manufacturers are increasingly adopting traceability and tracking technologies to ensure food safety and the transparency of the food supply chain.
Volmar Packaging has been supplying packaging for food products for over 20 years. We are specialized in various packaging solutions, particularly skin packaging. Contact us with no obligation and we will find the ideal packaging solution for your company’s products!